Protecting Your Brand in the Age of TikTok with Kelli Jones

Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Kelli Jones is a fearless and entertaining legal expert who thrives on bringing excitement to an otherwise dull field. Unfazed by those who might not appreciate her unique approach, Kelli is focused on captivating those who are willing to think outside the box. With a belief in making the legal world accessible and enjoyable, Kelli welcomes future collaborators who share her vision, while encouraging those seeking a more conventional experience to explore other avenues.

In this episode Kelli Jones, who will be discussing the importance of trademarks and their relevance in the TikTok era. Jonathan Green and Kelli dive deep into the challenges entrepreneurs face when it comes to trademarks, such as when and how to file, the overwhelm of legal jargon, and the decision to DIY or hire a lawyer. They also explore the complexity of selecting the right business categories for trademarks and the long-term consequences of mistakes. If you're an entrepreneur looking to protect your brand, this episode is a must-listen!

Notable Quotes

- "When it comes to a trademark, personally, I don't think that you should ever DIY it unless you are comfortable with paying more later on to fix it because that tends to be what happens a lot." - [Kelli Jones]

- "Sometimes it's also easier to expand into other countries if you're doing a few at a time or if you file first in the US and then do it within a couple months and use you know, you can use your US registration as a basis to apply in other places." - [Kelli Jones]

- "I just kind of decided that I was going to take it seriously regardless of how many followers I had...And then I did have a viral video about LLCs...that kinda kick-started my TikTok growth." - [Kelli Jones]

- "I don't need a trademark for every different thing that I do as part of my business, and I don't really need to go after someone else." - [Jonathan Green]

- "One of my worries was you get a logo. You think it's unique. Right? Maybe you spend a cup $100, a couple $100, then you file for it, and it turns out someone else has something similar."- [Jonathan Green]

Connect with Kelli Jones

Website: lawyerkelli.com/podcast

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Chapters

1. Introduction (00:00:00)

2. Tricky trademarks, making boring law interesting. Handling challenges. (00:00:52)

3. DIY legal processes are risky, especially for trademarks. (00:04:15)

4. Focus on goals for next few years (00:06:30)

5. File for words, not logos, for flexibility. (00:10:55)

6. Consider filing in Canada or the UK. Expand strategically based on business growth. (00:13:21)

7. Multiple refusals for trademarks with common terms. (00:17:29)

8. Trademark registration requires policing your mark. (00:19:44)

9. Frequency doesn't matter, consistency and experimentation do. (00:25:17)

10. Listen, subscribe, review - escape the rat race. (00:26:33)