SNM278 Podcasts are not the Podcast with Spencer Carpenter

Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Spencer Carpenter is a music industry veteran with a passion for talent representation. Over the years, Spencer scaled up his endeavors, organizing multi-day music conferences and festivals, managing record labels, and providing artist management services. However, it was through listening to podcasts that Spencer had a revelation. He realized that many successful individuals in various fields had unconventional paths and didn't excel in traditional academic settings. Inspired by their stories, he recognized the need to support and promote talented individuals in entrepreneurship and business, as they are often overlooked. He identified podcasts as a platform for performers to excel and achieve success.

In this episode Spencer Carpenter dives deep into the world of podcasting and the process of choosing guests. As an expert in the field, Spencer evaluates potential guests based on their profile and social media presence, placing a priority on those with a large audience on platforms like TikTok, Instagram, or LinkedIn. However, he questions the engagement on LinkedIn. Spencer shares that he looks for guests who are doing something interesting or have a unique story to tell, rather than those who focus on generic topics like coaching coaches. He emphasizes the importance of guests who can add value or be interesting to the audience. One interesting aspect Spencer discusses is his ability to spot fake followers and misleading claims, particularly in the author space. Lastly, Spencer provides practical advice for finding the right podcasts to appear on, stressing the importance of looking for hosts with experience in giving interviews.

Notable Quotes

- "Entrepreneurs and business people are not really looked at like talent. I wanted to go out there and find and help the people that are talented at what they do."- [Spencer Carpenter]

- "Sometimes just having a quality conversation is what's important. Maybe if you strike a chord with that host, they're going to be a great referral source for you."- [Spencer Carpenter]

- "Is there something this person can talk about that's going to be really unique or different? We're always trying to find that." - [Jonathan Green]

- "The more podcast grows, like, what people don't miss sometimes is that, hey, the more you help that podcast grow, the more people that are going to find you." - [Jonathan Green]

Connect with ST Rappaport

Website: Outlier Audio

Outlier Audio Instagram: instagram.com/outlieraudio/

Persona

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Chapters

1. Introduction (00:00:00)

2. Started in music industry, now focuses on podcasting. (00:01:21)

3. Finding unique value, reinforcing important topics. (00:05:32)

4. Criteria for selecting podcast guests based on audience size, interesting topic, uniqueness, and authenticity. (00:08:15)

5. Leading with fame and numbers isn't important. (00:12:54)

6. Instruct clients to listen before interviews, but few comply. (00:18:59)

7. Promote show with five-star reviews and sharing interviews. (00:27:29)

8. Lack of engagement in shows hinders promotion. (00:33:05)

9. Interviews are valuable marketing tools for business. (00:37:53)

10. Interesting episode about podcasting and content usage. (00:40:08)