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342. 🤑 Promotions to Make the MOST Sales Within a Very Short Timeframe

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Manage episode 445137860 series 2616564
Content provided by Andrea Ehrhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrea Ehrhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, I’m going to be going over all of the possible birthday week specials/discounts I’ve considered putting out this week, and which ones I’ve chosen & WHY.

35% off Lifetime Membership & 1-on-1 Coaching: Click here
35% off 1-Year Artist Academy Membership: Click here

NEW: ABC Coloring Book!
Click here

If you were to ask me, “What do you want for your birthday?” I would immediately say, “Please don’t buy me something. I have an Amazon account, and I don’t need any more material things, ever. What I really want is to make a $h!t ton of sales within my business.”

There’s something about getting that confirmation email that someone has bought something I offer. It gives such a blast of energy!

I have a goal to hit $200k by Jan 1st, so when I sit back and ask myself… “What can I put out that’s going to help me hit that monetary goal? But also, what do I really WANT to promote? What feels good to shout out to the world? Say somebody is going to give me extra money during my birthday week, what do I want to trade it for?”

What do I offer currently? Let’s make a list:

  • Murals/Logos
  • Artist Academy Membership (1 year - 35% discount $155 = $289)
  • Mural Money Book (Last year = signed copy)
  • Prints - Canvas/paper art prints, alphabet series poster, custom name prints (Past years = 35% off)
  • NEW: Coloring Book! (Please leave me a review for my birthday! Incentive: $5 off the next book I put out - Simply send me a screenshot of your review)
  • NEW: 1-on-1 Coaching (35% off Lifetime Membership to the Academy - Be coached by me for the entire year!) $3,500 - 35% off ($1,225) = $2,275

Frankly, these are things that I need to promote more often. So, why not give myself a reason to speak about it via a special offer during the week where I’m getting the most attention and my energy is at its highest?!

Steps I need to take in order to make this successful:

  • I’ve given my audience a heads-up that the birthday specials are coming (girls have booked the 1-on-1s already)
  • Only booking 1 small mural job this week
  • Create videos/photos (some scheduled ahead of time) to promote this HEAVILY
  • Create a calendar of planned posts: Monday - Announce all of them, Tuesday - Promote the 1-on-1 coaching and membership option, Wednesday - Promote the coloring book, Thursday - Membership reminders, Friday - Coloring book reminders. Last chance emails!

I know that it’s only going to work if I’ve been showing up consistently throughout the year.

Listen to today’s episodes to hear all of the details!

  continue reading

355 episodes

Artwork
iconShare
 
Manage episode 445137860 series 2616564
Content provided by Andrea Ehrhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrea Ehrhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, I’m going to be going over all of the possible birthday week specials/discounts I’ve considered putting out this week, and which ones I’ve chosen & WHY.

35% off Lifetime Membership & 1-on-1 Coaching: Click here
35% off 1-Year Artist Academy Membership: Click here

NEW: ABC Coloring Book!
Click here

If you were to ask me, “What do you want for your birthday?” I would immediately say, “Please don’t buy me something. I have an Amazon account, and I don’t need any more material things, ever. What I really want is to make a $h!t ton of sales within my business.”

There’s something about getting that confirmation email that someone has bought something I offer. It gives such a blast of energy!

I have a goal to hit $200k by Jan 1st, so when I sit back and ask myself… “What can I put out that’s going to help me hit that monetary goal? But also, what do I really WANT to promote? What feels good to shout out to the world? Say somebody is going to give me extra money during my birthday week, what do I want to trade it for?”

What do I offer currently? Let’s make a list:

  • Murals/Logos
  • Artist Academy Membership (1 year - 35% discount $155 = $289)
  • Mural Money Book (Last year = signed copy)
  • Prints - Canvas/paper art prints, alphabet series poster, custom name prints (Past years = 35% off)
  • NEW: Coloring Book! (Please leave me a review for my birthday! Incentive: $5 off the next book I put out - Simply send me a screenshot of your review)
  • NEW: 1-on-1 Coaching (35% off Lifetime Membership to the Academy - Be coached by me for the entire year!) $3,500 - 35% off ($1,225) = $2,275

Frankly, these are things that I need to promote more often. So, why not give myself a reason to speak about it via a special offer during the week where I’m getting the most attention and my energy is at its highest?!

Steps I need to take in order to make this successful:

  • I’ve given my audience a heads-up that the birthday specials are coming (girls have booked the 1-on-1s already)
  • Only booking 1 small mural job this week
  • Create videos/photos (some scheduled ahead of time) to promote this HEAVILY
  • Create a calendar of planned posts: Monday - Announce all of them, Tuesday - Promote the 1-on-1 coaching and membership option, Wednesday - Promote the coloring book, Thursday - Membership reminders, Friday - Coloring book reminders. Last chance emails!

I know that it’s only going to work if I’ve been showing up consistently throughout the year.

Listen to today’s episodes to hear all of the details!

  continue reading

355 episodes

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