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197. Personal Brand and Niche Transcendence: Lessons from Beyonce's Cowboy Carter Album

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Content provided by Kathryn Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathryn Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How did Beyonce "change her niche" and drop a country album and... on DAY ONE of its release break Spotify's record for most streamed record in a day EVER?

The answer is her personal brand, and today we're unpacking how people have Beyonce to Elon Musk, Rihanna to Arnold Schwarzenegger have leveraged brand building as their number one strategy to ensure longevity, sustainability, and the ability to pivot, change their niche or industry, and come out the other side with more influence and income.

To join the Brand Alchemy Accelerator, head to www.kathrynmorrisoncoaching.com/branding

  continue reading

220 episodes

Artwork
iconShare
 
Manage episode 411540273 series 2847913
Content provided by Kathryn Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathryn Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How did Beyonce "change her niche" and drop a country album and... on DAY ONE of its release break Spotify's record for most streamed record in a day EVER?

The answer is her personal brand, and today we're unpacking how people have Beyonce to Elon Musk, Rihanna to Arnold Schwarzenegger have leveraged brand building as their number one strategy to ensure longevity, sustainability, and the ability to pivot, change their niche or industry, and come out the other side with more influence and income.

To join the Brand Alchemy Accelerator, head to www.kathrynmorrisoncoaching.com/branding

  continue reading

220 episodes

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