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Growing Your Podcast Audience: Time, Tools, and Techniques

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Manage episode 416454568 series 1359194
Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us feedback/questions via Text

This show is brought to you by the School of Podcasting

Today we talk about realistic growth of a podcast audience. I've always said the formula is

Value in Episode X Smart Promotion = Downloads

A recent episode of the Grow Your Show podcast mentioned we might want to mention audience size (social, email list, etc).

Spending money on ads is a strategy, but it relies on many different aspects to have success so you may not strike gold on your first try

Sponsor: PodcastBranding.co

If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee
Go to https://www.schoolofpodcasting.com/coach

Support the Show on Patreon

Be an Awesome Supporter!

Support the Show on Patreon

Featured Supporter: Live Well and Flourish

Check out Craig Van Slyke at https://www.livewellandflourish.com or his new show for educators https://www.aigoestocollege.com

Follow the Show

Follow the show on the following apps and never miss an episode

Apple Podcasts-

This week's Featured Supporter is Ed Sullivan from Sonic Cupcake Audio Editing
You should be like Ed and Support The Show

Support the Show.

  continue reading

Chapters

1. Growing Your Podcast Audience: Time, Tools, and Techniques (00:00:00)

2. Opening (00:00:11)

3. Star Wars Day (00:00:48)

4. 4 Dead In Ohio Day (00:01:07)

5. I'm With You - I Think (00:01:36)

6. Sponsor: PodcastBranding.co (00:02:09)

7. Mugshot: BasedOnaTrueStoryPodcast.com (00:03:33)

8. Protest Gear (00:04:03)

9. Remo on App Sumo (00:04:42)

10. Return of Podcasting in Six Weeks? (00:06:14)

11. Separate Page For My Podcast? (00:10:03)

12. Sub-Domains (00:12:18)

13. Too Many Streams? (00:15:29)

14. How Long to See Audience Growth (00:17:53)

15. New Chapter (00:17:53)

16. Case Study of Ads (00:22:45)

17. Slower but Deeper Growth (00:25:42)

18. Studying Mr. Beast (00:26:19)

19. Titles That Lie (00:28:38)

20. Measure Your Audience (00:29:51)

21. Buzzsprout Ads Update (00:38:01)

22. The Pieces of an Ad Campaign (00:39:00)

23. Testing Your Ads (00:41:43)

24. Ad Infinitum Rant (00:45:31)

25. Mouse Flow (00:47:48)

26. Switchy Link Tracker (00:48:10)

27. Swapping Promos (00:49:35)

28. Sometimes it Doesn't Work (00:50:58)

29. Podcasting Is Hard (00:51:33)

30. Practice, Practice, Practice (00:53:17)

31. Mr. Beast Is Giving Back (00:56:12)

32. Where Do I NEED to go First (00:57:20)

33. It's Not Just ONE Thing (01:00:07)

34. Awesome Supporters (01:02:02)

35. Supporter of the Week (01:04:25)

36. Free Built in Websites (01:06:13)

37. Master Your Craft (01:11:01)

38. Lean Into Being Human (01:13:17)

39. Op3 Stats (01:17:51)

40. Saturday Morning Wrestling (01:19:31)

41. Is Podcasting 2.0 Hype? (01:20:13)

42. Value For Value Stats (01:23:53)

43. PodPing (01:25:45)

44. Wrap It up (01:27:48)

473 episodes

Artwork
iconShare
 
Manage episode 416454568 series 1359194
Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us feedback/questions via Text

This show is brought to you by the School of Podcasting

Today we talk about realistic growth of a podcast audience. I've always said the formula is

Value in Episode X Smart Promotion = Downloads

A recent episode of the Grow Your Show podcast mentioned we might want to mention audience size (social, email list, etc).

Spending money on ads is a strategy, but it relies on many different aspects to have success so you may not strike gold on your first try

Sponsor: PodcastBranding.co

If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee
Go to https://www.schoolofpodcasting.com/coach

Support the Show on Patreon

Be an Awesome Supporter!

Support the Show on Patreon

Featured Supporter: Live Well and Flourish

Check out Craig Van Slyke at https://www.livewellandflourish.com or his new show for educators https://www.aigoestocollege.com

Follow the Show

Follow the show on the following apps and never miss an episode

Apple Podcasts-

This week's Featured Supporter is Ed Sullivan from Sonic Cupcake Audio Editing
You should be like Ed and Support The Show

Support the Show.

  continue reading

Chapters

1. Growing Your Podcast Audience: Time, Tools, and Techniques (00:00:00)

2. Opening (00:00:11)

3. Star Wars Day (00:00:48)

4. 4 Dead In Ohio Day (00:01:07)

5. I'm With You - I Think (00:01:36)

6. Sponsor: PodcastBranding.co (00:02:09)

7. Mugshot: BasedOnaTrueStoryPodcast.com (00:03:33)

8. Protest Gear (00:04:03)

9. Remo on App Sumo (00:04:42)

10. Return of Podcasting in Six Weeks? (00:06:14)

11. Separate Page For My Podcast? (00:10:03)

12. Sub-Domains (00:12:18)

13. Too Many Streams? (00:15:29)

14. How Long to See Audience Growth (00:17:53)

15. New Chapter (00:17:53)

16. Case Study of Ads (00:22:45)

17. Slower but Deeper Growth (00:25:42)

18. Studying Mr. Beast (00:26:19)

19. Titles That Lie (00:28:38)

20. Measure Your Audience (00:29:51)

21. Buzzsprout Ads Update (00:38:01)

22. The Pieces of an Ad Campaign (00:39:00)

23. Testing Your Ads (00:41:43)

24. Ad Infinitum Rant (00:45:31)

25. Mouse Flow (00:47:48)

26. Switchy Link Tracker (00:48:10)

27. Swapping Promos (00:49:35)

28. Sometimes it Doesn't Work (00:50:58)

29. Podcasting Is Hard (00:51:33)

30. Practice, Practice, Practice (00:53:17)

31. Mr. Beast Is Giving Back (00:56:12)

32. Where Do I NEED to go First (00:57:20)

33. It's Not Just ONE Thing (01:00:07)

34. Awesome Supporters (01:02:02)

35. Supporter of the Week (01:04:25)

36. Free Built in Websites (01:06:13)

37. Master Your Craft (01:11:01)

38. Lean Into Being Human (01:13:17)

39. Op3 Stats (01:17:51)

40. Saturday Morning Wrestling (01:19:31)

41. Is Podcasting 2.0 Hype? (01:20:13)

42. Value For Value Stats (01:23:53)

43. PodPing (01:25:45)

44. Wrap It up (01:27:48)

473 episodes

All episodes

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