What is Digital Marketing?

#AskVinay Show

Are you looking to start your career as a digital marketer and don’t know what is digital marketing? No worries, in this episode I cover overview of digital marketing? Hello Everyone, I’m Vinay Hankare and your listening to #AskVinay Show. World’s first digital marketing show for freelancers. It is an art of getting customers for business via online & digital platforms. Digital Marketing is any form of marketing products or services, which involves electronic devices. Digital Marketing is the future, you have to accept this. Search Engine Optimization, Search Engine Marketing or Pay per Click Advertising, Social Media Marketing, Content Marketing, Mobile Marketing, Web Analytics, Marketing Automation, Content Writing & Rate Optimization are the most popular and demanded areas in digital marketing. I will publish more about it in upcoming episodes. Digital Marketing is different than traditional marketing like Newspapers, TV, Radio and Magazine Ads and that’s why digital marketing is in high demand. Digital Marketing is rising in India at a fast pace. Many Indian Companies are using digital marketing for competitive advantage. India is the second-largest internet user base as per Wikipedia. (four hundred sixty-two million one hundred twenty-four thousand nine hundred eighty-nine ) internet users. It is more than the United States of America. Another report says “Internet users in India to grow by at least 50 million yearly till 2020. By 2020 India will spend more than 60% on online advertising as per the report. So you can imagine the kind of opportunity you will get to earn a million $. With digital marketing, you can do personal branding. You can help other companies as a consultant or employee. You can also use the knowledge to build your own business. Marketing is the most important function in business to grow and get sales. So go ahead and ready Marketing by Philip Kotler book. Who is Philip Kotler? He is the god of digital marketing. Thank you for listening. In the next episode, I will be covering Digital marketing jobs and opportunities in India. Till then Hakuna Matata Thank You! --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingnerd/message