ASU SportsTech & Sustainability Series EP 2: Using Data & Analytics to create a structured Pathway for Athletes

ASU Sports Business Podcast

With the ABBA Formula E circuit taking place in Cape Town for the first time in February 2023, this is evident of the technological innovations advancing the sports industry and impacting how we consume and engage with sports.

This series will look at how key innovations in technology & sustainability have improved the sporting landscape for both business and consumer. With a dedicated focus each day, we will delve into each subject matter.

In our 2nd episode of the series, we heard from the Sisu Sports Management team about their new platform: Uburu Africa. Uburu Africa is a college recruitment tool developed by SISU Africa aimed at increasing players’ accessibility to US college recruitment staff.

Speakers:

Lindi Ngwenya - Founder, Uburu Africa

Doeju Momolu Goodluck - Co-Founder, Uburu Africa

Moses Aweda - CTO Sisu Sports Manegement

Uburu Africa Website: https://www.uburuafrica.com/

- Intro: 00:00 - 03:55

- Lindi Ngwenya on her experience with Sisu Sports Management: 03:55 - 10:45

- Moses discussing his experience building the platform: 16:45 - 22:35

- Importance of Data Analytics in player acquisition: 22:35 - 30:15

- Tool used to capture the data of players: 30:15 - 35:40

- How organisations deal with broadcast rights: 35:40 - 39:05

- How partners are onboarded to the Uburu network: 39:05 - 44:00

- How the onboarding process works for the collages in the USA: 44:00 - 52:45

- Hurdles they face: 54:32 - 58:30

- What the future holds for Uburu Africa: 58:30 - 01:00:30

Keep up to date with what we are doing by:

- Subscribe to our Newsletter, Here

- Follow us on Twitter | LinkedIn | Instagram | Website