Attainable #43 Pain, Fear and Opportunity

Attainable

Your greatest gains come in the middle of your pain. Think about what that's saying to you. Pain is an opportunity. It means that you're reaching a threshold that starts to become uncomfortable. Then pain settles in. Why? Because you're doing something that doesn't feel good. Most people at that point in time stop. The rate limiting factor between businesses that move on the magnitude of impact scale from poor to remarkable is how well they're able to manage through the pain. The things that seem so hard, they hurt so you want to quit. That is really, if you think about it, the rate limiting factor beating your competition in the marketplace. Doing the things that others are unwilling to do. When you start doing things that others are unwilling to do, it hurts. Especially when you can't quite figure out how to do it. And what that looks like when you go to your front office person, or you go to an employee, and ask them to do something different. And in the process of getting them to do something different, they squirm, and they say they're not comfortable with it. And they don't want to do it, and they become negative about it. That's the pain that then you feel because you get this negative emotion. And a lot of times you as a business owner says, fine then. Let's back off. Let's not do it. Pain can tell you one of two things. It can tell you're either significantly moving in the wrong direction, and it really hurts. Or you're moving in the right direction, and you've never experienced it before. And you feel that sense of pain, and you become fearful and secure. Or you become excited and motivated and then inspired based on how you feel about those circumstances, or the situation. Pain can be interpreted and embraced two different ways. Fear or opportunity.