Episode 001 - Our Origin Story

Attorney Marketing Profits

In this inaugural episode of the Attorney Marketing Profits Podcast, our host Richard Martindale shares his story, which includes 23 years as an attorney and 10 years as a marketing professional, and how his journey fed his desire to help other attorneys and law firms with their marketing. Richard first dreamed of being an attorney when he was in junior high school, and he got started on his journey by enrolling in college after high school. However, losing his father when Richard was 20-years-old nearly derailed this dream. Richard powered through this early tragedy and graduated law school several years later. He then achieved his dream by landing a job as prosecutor with the Harris County District Attorney’s office in Houston, Texas. Richard eventually transitioned into private practice, but it wasn’t all he dreamed it would be. Richard decided to start his own law firm in 2008, but he quickly realized he would need to improve his firm’s marketing to achieve more success. Richard began researching marketing and completely fell in love with it. This led him to create his own marketing firm, Clockwork Digital Marketing. Richard gives complete detail of how he achieved what he has, including the lessons he learned in Clockwork’s early days and how those lessons led to proven legal marketing strategies. Richard shares what he has found to be the best legal marketing plan along with a story that proves just how successful it can be. Show Highlights - 01:07 – The early days of Richard’s career and journey. The three aspects of being an attorney that attracted Richard at a young age. Richard’s dream almost getting derailed while in college. Participating in his law school’s mock trial team. Richard’s first legal job as a prosecutor in Houston. 05:36 – Transition into private practice. Searching for a job to support Richard’s family as the sole source of income. Working for a law firm in Washington, DC. Richard feeling like he was missing out on time with his wife and kids. Feeling unworthy, empty, and unfulfilled. 08:21 – Moving back to Texas to open a law practice. Increased flexibility with new obligations. The need for new clients causing Richard to fall in love with marketing. Realizing that other law firms needed help with their marketing. Page Break 10:40 – The formation of Clockwork Digital Marketing. Marketing difficulties that Clockwork faced in the beginning. Richard’s desire to create a system that provided real, measurable results. The marketing funnel and a brief explanation of its three steps. Wasting money in attempting to market a business and Richard’s experience with doing so. 16:02 – A story that demonstrates how Richard knows his marketing system works. Being targeted on LinkedIn to start a marketing law firm. The growth of the relationship between Richard and his partners. The power that a marketing system can have. Richard’s reason for starting this podcast. Website - AttorneyMarketingProfits.com Facebook - Facebook.com/AttorneyMarketingProfits Twitter - Twitter.com/AttnyMarketing