Episode 003 - Why Branding for Law Firms is a Waste of Time

Attorney Marketing Profits

This episode’s topic is branding and why it is a waste of time for most lawyers and law firms. Specifically, Richard discusses why branding – as opposed to marketing - is often focused on too heavily by law firms when they should be focused on putting the systems they need in place to obtain clients. We hear about these systems and that many firms get distracted from their importance by putting too much thought into branding before the revenues and client stream warrant it. Richard starts out by sharing some ways that people define branding. To help you understand branding more clearly, Richard goes through an exercise to get you thinking about multi-million-dollar companies that have excellent branding. With branding sometimes being overemphasized in other industries as well, Richard provides an example of a branding mistake that is regularly seen on the television show Shark Tank. Richard then goes into the definition of marketing and the significance of differentiating your law firm from others. 01:24 – Discussion of opinions about what branding is. o The different ways branding is defined. 02:06 – An exercise in which Richard gets us to see if we can guess the branded companies he describes without revealing their names. o An amusement park experience and its distinct brand. o A retail shopping experience with low prices. o A television network that Richard watches on Saturday mornings. 07:47 – Why branding for law firms and lawyers is a waste of time. o Things that law firms focus on that are a distraction. o An example from Shark Tank about branding mistakes. o The systems that need to be in place first. 11:12 – The difference between marketing and branding. o A definition of marketing. o Setting yourself apart from other law firms. o Richard’s focus on this when working with lawyers and law firms. Website – www.AttorneyMarketingProfits.com Facebook – www.Facebook.com/AttorneyMarketingProfits Twitter – www.Twitter.com/AttnyMarketing