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Episode 011 - Do You Know What You're Trying to Achieve with Your Legal Marketing?

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Manage episode 336287128 series 3096222
Content provided by Richard Martindale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Martindale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In Episode 011 of the Attorney Marketing Profits Podcast, Richard Martindale delves deeper into the first essential element that you need for a successful online legal marketing system - Knowing Your Goals and Intended Outcomes. If you don’t know what you’re trying to achieve, then you will have a hard time gauging your success, and you will not be able to determine if your marketing is working properly.

During this episode, Richard will discuss the following:

"Definiteness of purpose is the starting point of all achievement." W. Clement Stone [1:28]

  • You need to understand your purpose
  • Start with the end in mind
  • Similar to a Jury Trial - What are the Elements?

Think About Various Questions [3:05]

  • What type of law do you practice?
  • What services do you offer to clients?
  • Who is your ideal client?
  • What are you trying to achieve?

Example of Sample Goals Might Want to Achieve [5:15]

  • Revenue goals
  • Number of new clients
  • Breakdown goals into segments
  • What activities needed to achieve goals?
  • Success is the sum of small efforts

Set SMART Goals [11:30]

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Bound

"Perfection is not attainable, but if we chase perfection, we can catch excellence." Vince Lombardi [19:30]

  • Do not be worried about perfection
  • Take action toward reaching goals
  • Similar to exercise - nothing happens overnight

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

Martindale Digital Website - http://www.martdig.com/podcasthome
Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
AMP Website - http://www.martdig.com/ampsite
Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
Richard Martindale on LinkedIn - http://li.martdig.com/richard
Twitter - http://twit.martdig.com/podcasthome

  continue reading

11 episodes

Artwork
iconShare
 
Manage episode 336287128 series 3096222
Content provided by Richard Martindale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Martindale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In Episode 011 of the Attorney Marketing Profits Podcast, Richard Martindale delves deeper into the first essential element that you need for a successful online legal marketing system - Knowing Your Goals and Intended Outcomes. If you don’t know what you’re trying to achieve, then you will have a hard time gauging your success, and you will not be able to determine if your marketing is working properly.

During this episode, Richard will discuss the following:

"Definiteness of purpose is the starting point of all achievement." W. Clement Stone [1:28]

  • You need to understand your purpose
  • Start with the end in mind
  • Similar to a Jury Trial - What are the Elements?

Think About Various Questions [3:05]

  • What type of law do you practice?
  • What services do you offer to clients?
  • Who is your ideal client?
  • What are you trying to achieve?

Example of Sample Goals Might Want to Achieve [5:15]

  • Revenue goals
  • Number of new clients
  • Breakdown goals into segments
  • What activities needed to achieve goals?
  • Success is the sum of small efforts

Set SMART Goals [11:30]

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Bound

"Perfection is not attainable, but if we chase perfection, we can catch excellence." Vince Lombardi [19:30]

  • Do not be worried about perfection
  • Take action toward reaching goals
  • Similar to exercise - nothing happens overnight

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

Martindale Digital Website - http://www.martdig.com/podcasthome
Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
AMP Website - http://www.martdig.com/ampsite
Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
Richard Martindale on LinkedIn - http://li.martdig.com/richard
Twitter - http://twit.martdig.com/podcasthome

  continue reading

11 episodes

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