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Colin Campbell: Navigating Community-Led Growth
Manage episode 422784150 series 3411003
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Communities are one of the surest routes to sustainable growth, yet marketers often grapple with the challenge of engaging and building a community.
Join Colin Campbell, Director of Community at Pavilion and former Director of Community at Outreach.io, as he unveils the secret behind transforming a mere marketing audience into a thriving community phenomenon.
Colin will delve into the strategies, pitfalls, and lessons learned along the journey, from zero to 70k members in under three years, with no ads. Gain insights into the real dynamics of community-led growth, including honest reflections on failures, lucky breaks, and the gritty reality behind the scenes.
Follow Colin Campbell on LinkedIn: https://www.linkedin.com/in/community-campbell/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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