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Nick Bennett: 5 Steps to Revamp your GTM Strategy to be more People-Focused
Manage episode 387529600 series 3411003
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In the ever-evolving business landscape, companies often stumble by neglecting the crucial aspect of People-First Marketing. This fundamental focus on understanding and meeting consumer needs is the key to staying relevant and achieving sustainable growth. To navigate this dynamic realm successfully, continuous learning and adaptability are essential.
Joining us is Nick Bennett, Chief Customer Officer and co-founder at TACK. Nick will guide us through a transformative journey, unveiling five indispensable steps to revamp your Go-To-Market strategy and place people at the core:
1) Entertaining and original content with a genuine personality
2) Community engagement led by creators
3) Easy to try and buy with transparent pricing
4) Webinars and online events that are interactive, fast-moving, and fun
5) Membership hub with one-click signup and exclusive perks
Follow Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
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