))
How Cognism shifted from Lead Generation to Demand Generation
Manage episode 359500902 series 3411003
Content provided by Patrycja Nauntofte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrycja Nauntofte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.
Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism.
Fran is going to share Cognism’s journey of going from LG to DG and how it resulted in an increase in high-intent demo requests, hand-raisers and people who are actually looking to buy.
Enjoy it and don’t forget to subscribe and leave us a comment.
Connect with Fran Langham: https://www.linkedin.com/in/fran-langham/
Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/
Visit Dreamdata’s Website: https://dreamdata.io/
100 episodes
Share
