))
Why sponsoring a football team makes sense for a B2B software company
Manage episode 419149035 series 3411003
Content provided by Patrycja Nauntofte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrycja Nauntofte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football Club
We are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B software company.
In this conversation, Brad will share his expertise on the unconventional yet strategic move of B2B software companies entering the world of sports sponsorship.
We'll delve into the reasons behind such partnerships and how they contribute to the growth and visibility of tech companies.
Follow Brad van Leeuwen on LinkedIn: https://www.linkedin.com/in/bradvanleeuwen/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
109 episodes
Share
