Improving Tech Marketing with Laura Patterson

Austin Tech Connect

In this episode of "Austin Tech Connect", Laura Patterson from Vision Edge Marketing joins the conversation to talk about how marketing for tech companies is different over the years, but how strategy never goes out of style. Laura has been active in the local tech scene for over three decades, and this conversation centers on how tech companies should be thinking about Marketing (notice the capital "M"). About Laura Patterson If you're looking for a practical, no-nonsense proven approach to accelerate customer-centric growth, create customer value, and improve business performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority for enabling companies to take a customer-centric outcome-based approach to organic growth by enabling them to use data-driven insights, strategy, performance management, operational excellence to attract, retain and grow the value of customers. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, a growth strategy firm, founded in 1999. She received a patent for the Accelance® methodology designed to help organizations connect activities and investment to business results. She has published four books, with the recent Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura was recently inducted into the CX Hall of Fame and has been recognized for her thought leadership and has won numerous awards, including Engati’s Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale’s Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association.