Episode 109: How To Get Featured On Forbes Without Paying For PR w/ Gloria Chou

Authentic As F*ck with Sun Yi

Chapters

00:00 Introduction and Background

02:35 The Power of PR for Building a Personal Brand

06:02 The CPR Method: Crafting a Pitch That Grabs Journalists' Attention

13:34 The Importance of Confidence and Advocacy in PR

21:45 Positioning Yourself as an Authoritative Voice

25:15 The Simplicity of PR: Writing a Pitch and Sending It Out

29:27 The Importance of Pitching and PR

30:07 Effective Follow-Up Strategies

31:23 Building Confidence and Cultivating Mindset

33:31 Authenticity and Human Connection in the Coaching Industry

37:43 Healing and Self-Love for Business Success

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 109 of the AAF podcast: How To Get Featured On Forbes Without Paying For PR w/ Gloria Chou. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 50+ podcasts.

Through her online community of nearly 10k mainly BIPOC and WOC founders, and signature PR Secrets Masterclass, Gloria helps early-stage founders "hack their own PR" to go from unknown, to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.

As a former U.S. Diplomat that’s never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so that all founders—especially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank. Gloria was also recently awarded the “Pitch Writing Expert of the Year” for 2021 as a part of the Influential Businesswomen Awards and a member of 2022’s Forbes 1000 list.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

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