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Anheuser-Busch | Marcel Marcondes: Customer Centricity on Tap
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Anheuser-Busch | Marcel Marcondes, Chief Marketing Officer
Anheuser-Busch. Known around the world as a beverage behemoth. And led here in the US by a guy who’s learned to have a lot of fun with it.
His name’s Marcel Marcondes. And between things like hiring a Chief Meme Officer, teaching you how to cook, or serving up a brew for your dog, he’s figured out how to bring more than just an adult beverage to his customer’s lives.
Today, I ask him all about those things, why they’re important to him, and what’s next for the king of the can. So listen in and enjoy as I get real with Anheuser-Busch and Marcel Marcondes.
More links:
Chief Meme Officer (application open until Sept. 18, 2020): https://www.budlight.com/en/chief-meme-officer.html
Dog Beer (Busch): https://www.busch.com/busch-dog-brew.html
Stella Artois Sessions: https://www.anheuser-busch.com/newsroom/2020/04/stella-artois-introduces-stella-sessions-home.html
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