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Sam Adams: What it Takes to Build a Media Brand Today (and how they raised $4m)

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Content provided by Change Creator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Change Creator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Building a media brand today is not an easy task. This is very different than other business models and requires a big money many times. Sam Adams and his cofounder Spencer Rascoff (cofounder of Zillow), teamed up to create dot.LA, which is a media company focused on shining a light on innovative projects within national and L.A. specific tech and start-up space. We talk to Sam about their journey so far and learn how they are growing the brand but also what they did to raise $4m of funding.

More About Sam Adams

Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor’s degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.

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230 episodes

Artwork
iconShare
 
Manage episode 304607035 series 2918123
Content provided by Change Creator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Change Creator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Building a media brand today is not an easy task. This is very different than other business models and requires a big money many times. Sam Adams and his cofounder Spencer Rascoff (cofounder of Zillow), teamed up to create dot.LA, which is a media company focused on shining a light on innovative projects within national and L.A. specific tech and start-up space. We talk to Sam about their journey so far and learn how they are growing the brand but also what they did to raise $4m of funding.

More About Sam Adams

Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor’s degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.

// What's Next? //


  continue reading

230 episodes

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