How to Grow Your YouTube Channel with Eric Cogorno

Authentic Business Adventures Podcast

Eric Cogorno - YouTube Golf Education On Believing In Yourself: "That was the first time that my brain felt like it was allowed to think big enough. It was the first time I really allowed myself to imagine, what would even be possible here?" Just about every kid wants to be famous on YouTube. Many adults have the same desire. But what does it take to make it on YouTube? Eric Cogorno has made a name for himself in the golf world. Through his videos and lessons he has taken his skills and brought them to life for others to grow with. He has taken his skills and made a career out of them. Today we’ll explore Eric's innovative approach to content creation, his strategic use of platforms like YouTube, and the lessons he learned from industry giants like Tony Robbins and Grant Cardone. We’ll also discuss the challenges of standing out in a saturated market, the importance of finding the right partners and employees, and the value of pushing through discomfort for personal and professional growth. Whether you're an aspiring entrepreneur, a social media enthusiast, or just curious about golf, there’s something here for you. Listen as Eric discusses his process and the path he has built and followed to lead to the success that many YouTubers, myself included, can learn from. Enjoy! Visit Eric at: https://cogornogolf.com/ and https://www.youtube.com/c/EricCogornoGolf Podcast Overview: 00:00 Video editing requires a lot more work. 07:30 Three buckets: content, editing, and engagement. 15:22 Watched goal-setting video, expanded mindset, new possibilities. 21:42 Realizing need for backup plan after college. 24:31 Coaches feel insecure and over deliver. 28:39 Utilized social media for financial and coaching growth. 35:49 Seeking insight on coaching and taking action. 39:26 People have pain threshold for achieving goals. 47:45 Delegate tasks to specialists for faster, better results. 51:40 Analytical guy trusts gut, values quick onboarding. 59:39 Slow and steady growth, prioritize main goals. 01:03:58 Analyzing content for patterns and themes. 01:09:49 YouTube is my main focus, not Instagram. 01:12:34 Key conversation can make 1000s. Marketing efforts initiated. 01:22:14 Confusion over golf and desire to learn. Podcast Transcription: Eric Cogorno [00:00:00]: And I think a common trait of a lot of coaches in the beginning is when you feel insecure and probably in a lot of transactions, we tend to over deliver or over give too much talk and too much information. Like when I get a golf lesson now, James, just to put in perspective, I might give a student one, maybe 2 main things to work on. Probably like if you delve into someone's business model and you're like, hey, we gotta focus on, like, this one thing first. Same thing with a golf lesson. But in the beginning, when you're nervous, you know what's going on. I might be slinging out 10 things. I mean, I'm giving them all kinds of stuff to do and then nothing gets done. James Kademan [00:00:35]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and strength and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers .com. We are locally underwritten by the Bank of Sun Prairie and calls on call answering service, as well as the Bold Business Book. And today we are welcoming slash preparing to learn from Eric Cugorno, how to build an online coaching business. So, Eric, hopefully, I didn't butcher your last name too bad. How is it going today? Eric Cogorno [00:01:08]: Yeah. Everything's good. You said that perfect. Most people have a hard time with that. That was, that was perfect, man. Everything's great. Appreciate you having me here, James, and look forward to, providing some value for the audience. James Kademan [00:01:17]: Yeah. So just so the audience knows,