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Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Lend Me Your Peers: Quicken Loans CMO Casey Hurbis
Manage episode 262970474 series 2457275
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On today's episode of Authentic Influence, Adam Conner is joined by Casey Hurbis, the Chief Marketing Officer of Quicken Loans. Quicken Loans is America's largest lender.
Today, you'll learn:
Casey's journey to Quicken Loans; the mantras and principles which Casey carries with him every day, and instills in his team, to get better (specifically, the 19 "ism"s)
Casey's recollections on his favorite moments with the brand, particularly their recent Super Bowl spot with Jason Momoa (which he noted as the toughest 60 seconds of a marketer's life)
From the highest-profile moments to the most on-the-ground -- what happens on the other side of the storytelling coin; how Quicken captures the experiences of its millions of clients to meet its needs as a 24/7/365 marketing organization
How capturing client experiences is useful for brand marketing as well as its "talent brand"
Of course, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123 episodes
Share
Manage episode 262970474 series 2457275
Content provided by Adam Conner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Conner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On today's episode of Authentic Influence, Adam Conner is joined by Casey Hurbis, the Chief Marketing Officer of Quicken Loans. Quicken Loans is America's largest lender.
Today, you'll learn:
Casey's journey to Quicken Loans; the mantras and principles which Casey carries with him every day, and instills in his team, to get better (specifically, the 19 "ism"s)
Casey's recollections on his favorite moments with the brand, particularly their recent Super Bowl spot with Jason Momoa (which he noted as the toughest 60 seconds of a marketer's life)
From the highest-profile moments to the most on-the-ground -- what happens on the other side of the storytelling coin; how Quicken captures the experiences of its millions of clients to meet its needs as a 24/7/365 marketing organization
How capturing client experiences is useful for brand marketing as well as its "talent brand"
Of course, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123 episodes
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Similar to Authentic Influence
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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