))
The Highest Level of Intelligence with Kelly Good Stoop
Manage episode 416081600 series 3373437
Content provided by ASOTU. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ASOTU or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hot Take Incoming: The practical over the sensational is key when using AI in marketing.
In this lively episode of 'Auto Collabs', we're joined by Kelly Good Stoop, the Regional Vice President at Lotlinx. Kelly shares her journey from being an "army brat" moving across continents to shaping the cutting edge of automotive digital marketing. From her early days selling traditional advertising to spearheading advanced digital strategies, Kelly's story is about adaptability and foresight.
The conversation pivots around the fascinating intersection of technology and marketing, with Kelly detailing how AI and machine learning are revolutionizing how dealers connect with customers. Her experiences range from broadcasting to digital platforms, offering a unique perspective on both the challenges and innovations within the automotive space.
Timestamped Takeaways
0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo
4:26: The shift from traditional to digital advertising in automotive
6:29: Embracing digital trends in the auto industry
8:51: Lotlinx's strategic use of data and AI to optimize dealership marketing.
14:58: The influence of Kelly's diverse upbringing
18:55: Kelly's strategies for engaging with new ideas and technologies at industry events
Kelly Good Stoop is the Regional Vice President of Lotlinx
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
We have a daily email!
✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.
🎧 Like and follow our other podcasts:
126 episodes
Share
