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Why is Sonic Branding essential for audiovisual success?
Manage episode 424580471 series 3574314
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AV123 - an audiovisual show powered by Voice123 - the largest and most trusted network to hire voice actors for any voice over project.
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Listen up! This week, Stew Redwine, the VP of creative services at Oxford Road - a leading advertising agency for all things audio - tells you why your AV projects need Sonic Branding!
Sonic branding is a powerful marketing tool in 2024 - but how can strategic use of sound elevate your AV projects and brand, create memorable experiences, and drive customer loyalty?
Listen to this week's episode to get sonic branding tips and insights to harness the power of sound to make a lasting impact!
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Want to be featured on the show? Reach out to us at avshow@voice123.com
Chapters
1. AV123 Intro & show blurb (00:00:00)
2. Stew Redwine and Oxford Road Intro (00:00:51)
3. Definition of performance Audio (00:01:10)
4. The rise of ‘on-demand audio’ (00:03:26)
5. The problem with mobile phones (00:04:11)
6. Why podcasting is on the rise and three macro consumer trends (00:05:25)
7. What sets Oxford Road apart from other advertising agencies (00:06:47)
8. The definition and importance of sonic branding (00:08:14)
9. Why clients sometimes struggle to buy into sonic branding (00:10:22)
10. Key elements of sonic branding (00:11:45)
11. How to ensure the cohesiveness of branding (00:14:31)
12. Voice123 promo (00:16:13)
13. Which is more important - visual or sonic branding? (00:16:40)
14. The purpose of advertising in the context of branding (00:17:28)
15. The importance of voice over in sonic branding (00:21:52)
16. How to determine the impact of sonic branding (00:22:23)
17. Measuring the success of a campaign (00:24:44)
18. The use of AI in the creative process (00:26:42)
19. Future trends in sonic branding (00:28:56)
20. Outro and Voice123 promo (00:29:40)
6 episodes
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