Multilocation at Scale: How to Deploy Custom, Local Campaigns for Maximum Efficiency and Performance

AW360

Multilocation advertisers encounter significant operational challenges, particularly when it comes to deploying branded campaigns across various local markets. This task is compounded by the constant evolution of assets, the need for dynamic budgeting, and diverse campaign requirements. To navigate these complexities effectively, it is essential to adopt winning strategies that enhance both efficiency and performance.

This episode of our podcast series with Fluency delves into proven methodologies and best practices for optimizing your multilocation advertising portfolio, ensuring that your campaigns are not only streamlined but also achieve exceptional results across all locations.

Guests:

• Andy MacLeay, Vice President of Engagement and Channels at Fluency
• Rachel Bulla, Associate Vice President of Growth at Fluency
• Cassie Allinger, Senior Director of Growth Marketing at Wedgewood Weddings & Events

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc