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Hyper-Personalization Using AI-Powered Marketing
Manage episode 416927805 series 3263129
Content provided by Amazon Web Services. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amazon Web Services or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode, Vijay Chittoor, co-founder and CEO of Blueshift, discusses how his company uses artificial intelligence to deliver personalized marketing to individual customers at scale. By leveraging AI and large datasets, Blueshift can make customized decisions for each customer's unique journey. Chittoor shares insights on building AI-powered technology and the important role humans play in strategic creative development.
Resources:
Amazon Bedrock: https://aws.amazon.com/bedrock/
AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/
182 episodes
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Manage episode 416927805 series 3263129
Content provided by Amazon Web Services. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amazon Web Services or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode, Vijay Chittoor, co-founder and CEO of Blueshift, discusses how his company uses artificial intelligence to deliver personalized marketing to individual customers at scale. By leveraging AI and large datasets, Blueshift can make customized decisions for each customer's unique journey. Chittoor shares insights on building AI-powered technology and the important role humans play in strategic creative development.
Resources:
Amazon Bedrock: https://aws.amazon.com/bedrock/
AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/
182 episodes
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Similar to AWS - Conversations with Leaders
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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