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B2B IMPACT #06 - B2B marketing trends 2022
Manage episode 326821433 series 3161960
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Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli at some of the upcoming marketing trends set for 2022. Marketing trends still resemble well–known industry practices and services at an evolving pace including content, customer journeys and experience, and video marketing. A prominent trend in the market is the evolution of existing trends that continue to grow from the aftermath of the global pandemic including valuing profit alongside the planet and sustainability.
Sources:
Marketer’s Toolkit 2022:
effectivenesshub.warc.com
Account based experience:
reachdesk.com
What’s in store for B2B marketing in 2022:
www.b2bmarketing.net
Scaleo:
www.scaleo.io
Bop Design: The B2B Marketing Agency
www.bopdesign.com
Abstract Marketing Group:
www.abstraktmg.com
Webbiquity:
webbiquity.com
Team Lewis:
www.teamlewis.com
Boss Digital:
www.boss-digital.co.uk
Effectiveness Hub:
www.effectivenesshub.warc.com
Blog Hubspot:
www.blog.hubspot.com
Circles Studio:
www.circlesstudio.com
McKinsey:
www.mckinsey.com
Sana Commerce:
www.sana-commerce.com
Sales Force:
www.salesforce.com
Sociabble:
www.sociabble.com
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