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Stop Selling. Start Listening.

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When? This feed was archived on October 19, 2020 18:09 (4y ago). Last successful fetch was on April 22, 2019 01:39 (5+ y ago)

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Manage episode 168121569 series 1326013
Content provided by Arketi Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arketi Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It’s time to stop selling and start listening. This is a way of thinking that places buyers at the center of all marketing priorities. Understanding what buyers care about, how they make their decisions, and how they want to receive information, makes marketing about them, not about us. This isn't about doing more – or even about doing less. It's about doing what matters. And since most of us are being asked to stretch our resources ever further, focusing on what’s important is more important than ever.
  continue reading

57 episodes

Artwork

Stop Selling. Start Listening.

B2B Marketing Minute

30 subscribers

published

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Archived series ("Inactive feed" status)

When? This feed was archived on October 19, 2020 18:09 (4y ago). Last successful fetch was on April 22, 2019 01:39 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 168121569 series 1326013
Content provided by Arketi Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arketi Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It’s time to stop selling and start listening. This is a way of thinking that places buyers at the center of all marketing priorities. Understanding what buyers care about, how they make their decisions, and how they want to receive information, makes marketing about them, not about us. This isn't about doing more – or even about doing less. It's about doing what matters. And since most of us are being asked to stretch our resources ever further, focusing on what’s important is more important than ever.
  continue reading

57 episodes

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