#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

B2B Marketing with Dave Gerhardt

In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.

Dave and Bruno discuss:

• Building a creator-led marketing program that encourages user-generated content and community involvement
• Aligning marketing with product-led growth for self-serve models
• Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound

Timestamps

• (00:00) - - Intro to Bruno
• (07:51) - - Tailoring Growth Marketing Strategies
• (09:52) - - Freelancer-Generated Content
• (12:38) - - Launching a Creators Program
• (19:16) - - Collaborative Product Integration
• (20:05) - - Quality Over Quantity in Influencer Marketing
• (24:21) - - SEO Tools Development with Clay and Webflow
• (29:15) - - How to Craft a Distinctly Unique Brand
• (29:52) - Customizing Outbound Strategies
• (33:11) - - Having a Strong Company Vision
• (37:28) - - In-House SEO vs External Agency

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