#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

B2B Marketing with Dave Gerhardt

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In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.

Dave and Bruno discuss:

Building a creator-led marketing program that encourages user-generated content and community involvement
Aligning marketing with product-led growth for self-serve models
Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound

Timestamps

(00:00) - - Intro to Bruno
(08:04) - - Tailoring Growth Marketing Strategies
(10:05) - - Freelancer-Generated Content
(12:51) - - Launching a Creators Program
(19:50) - - Collaborative Product Integration
(20:39) - - Quality Over Quantity in Influencer Marketing
(24:55) - - SEO Tools Development with Clay and Webflow
(29:49) - - How to Craft a Distinctly Unique Brand
(30:26) - Customizing Outbound Strategies
(33:45) - - Having a Strong Company Vision
(38:02) - - In-House SEO vs External Agency

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