The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Fintech Creates Innovation in Finance and B2B Marketing
Manage episode 321573766 series 1066855
Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Nation, we talk to Tucker Stoffers of Divvy about how his team markets its fintech solutions and how B2B marketing for people in finance roles differs from tech roles.
Episode Guide
2:40: The challenges and opportunities of marketing in the B2B space.
3:51: “People just don’t bank the way they did 10 or 20 years ago.”
5:36: Which channels, tactics, and messages are resonating in fintech?
8:46: How fintech reduces friction for finance roles.
9:50: What’s the biggest change in Tucker’s 10 years in B2B marketing?
12:50: The role of the dark funnel and dark social in the future of B2B marketing.
13:46: What is Tucker’s favorite tool?
197 episodes
Share
Manage episode 321573766 series 1066855
Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Nation, we talk to Tucker Stoffers of Divvy about how his team markets its fintech solutions and how B2B marketing for people in finance roles differs from tech roles.
Episode Guide
2:40: The challenges and opportunities of marketing in the B2B space.
3:51: “People just don’t bank the way they did 10 or 20 years ago.”
5:36: Which channels, tactics, and messages are resonating in fintech?
8:46: How fintech reduces friction for finance roles.
9:50: What’s the biggest change in Tucker’s 10 years in B2B marketing?
12:50: The role of the dark funnel and dark social in the future of B2B marketing.
13:46: What is Tucker’s favorite tool?
197 episodes
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Similar to B2B Nation
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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