The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How to Launch Influencer Marketing in B2B
Manage episode 323424236 series 1066855
Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of B2B Nation, we talk to Patrick Quinn of BigCommerce about how to design and launch an influencer marketing campaign for your brand.
For decades, businesses hired famous people like actors and athletes to work as the face of their brand and influence their target markets. It was largely a one-way relationship because that’s how the media worked at the time.
Influencer marketing is a new twist on the idea for a new medium. Online influencers aren’t famous in the same way that Ronald Reagan was when he was the face of General Electric. If you’re over a certain age, you probably have no idea who most of today’s influencers even are.
But influencer marketing is quite common in B2C circles, and now it’s coming to B2B.
197 episodes
Share
Manage episode 323424236 series 1066855
Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of B2B Nation, we talk to Patrick Quinn of BigCommerce about how to design and launch an influencer marketing campaign for your brand.
For decades, businesses hired famous people like actors and athletes to work as the face of their brand and influence their target markets. It was largely a one-way relationship because that’s how the media worked at the time.
Influencer marketing is a new twist on the idea for a new medium. Online influencers aren’t famous in the same way that Ronald Reagan was when he was the face of General Electric. If you’re over a certain age, you probably have no idea who most of today’s influencers even are.
But influencer marketing is quite common in B2C circles, and now it’s coming to B2B.
197 episodes
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Similar to B2B Nation
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
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continue reading
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