The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How to Market Your Tech to Software Developers
Manage episode 327513377 series 1066855
Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Software developers are the builders in their organizations, and like a lot of builders, they feel strongly about their tools. You can’t market to software developers the way you market to senior business leaders.
Developers are more hands-on. They like to try before they buy. And marketing to software developers often means taking a bottom-up approach to selling your tech. Get your tools in the hands of the builders, and they will show their leaders what’s possible.
On this episode of 2B Nation, we’re talking to Yonatan Shelach of JFrog about how to market to software developers, what some marketers fail to understand about developers, and the outsized role developers play in the decision-making process in many organizations.
Episode Guide
2:26: The challenges of targeting software developers
4:05: What does Yonatan think businesses fail to understand about developers?
5:34: What’s been Yonatan’s most effective strategy for generating demand over the past two years?
6:43: What is the most important skill in B2B marketing today?
8:27: What is Yonatan’s favorite tool?
197 episodes
Share
Manage episode 327513377 series 1066855
Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Software developers are the builders in their organizations, and like a lot of builders, they feel strongly about their tools. You can’t market to software developers the way you market to senior business leaders.
Developers are more hands-on. They like to try before they buy. And marketing to software developers often means taking a bottom-up approach to selling your tech. Get your tools in the hands of the builders, and they will show their leaders what’s possible.
On this episode of 2B Nation, we’re talking to Yonatan Shelach of JFrog about how to market to software developers, what some marketers fail to understand about developers, and the outsized role developers play in the decision-making process in many organizations.
Episode Guide
2:26: The challenges of targeting software developers
4:05: What does Yonatan think businesses fail to understand about developers?
5:34: What’s been Yonatan’s most effective strategy for generating demand over the past two years?
6:43: What is the most important skill in B2B marketing today?
8:27: What is Yonatan’s favorite tool?
197 episodes
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Similar to B2B Nation
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
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