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Teradata: Demand Generation vs. Lead Generation
Manage episode 152656792 series 1066855
Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campaigns and measure our results. Demand Generation is a common challenge every marketing department has to face. The fact that 3% of marketers would rate their demand generation as effective is pretty crazy but not surprising.
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Manage episode 152656792 series 1066855
Content provided by B2B Nation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Nation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campaigns and measure our results. Demand Generation is a common challenge every marketing department has to face. The fact that 3% of marketers would rate their demand generation as effective is pretty crazy but not surprising.
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continue reading
197 episodes
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Similar to B2B Nation
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