167. Antoine Marsden: What It Takes to Become a Great SDR
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Antoine Marsden has a message to share: an expert SDR is looking beyond the sales stuff. They try and understand the person, the psychology, the impact of words, how people buy, why people buy. In this special interview, Antoine is breaking down what makes a great SDR in 2023. From tactical advice (like how much research you should do in advance of a call) to strategic pointers (like seeking to disqualify first), Antoine charts the path for SDR mastery. Antoine is Co-Founder of SALESDRIIVN, a UK-based agency specializing in the creation of private, bespoke events for B2B companies. Find him here: https://www.linkedin.com/in/antoinemarsden/
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