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How our content strategy is helping us achieve 100% YOY growth.
Manage episode 359728223 series 3414198
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Vidya Santhanam, CEO of Fitbots, discusses how they grew to over 50 customers primarily using an inbound content strategy. She also shares insights into their journey from 0 to 1 and how she plans to grow her company with a focus on capital efficiency.
- How Fitbots helps companies track & manage OKRs to drive outcomes.
- How 20% of their revenue comes from the services layer.
- How they’ve grown to 50 customers across 5000 teams with around $6K ACV.
- How they got their first 3 customers from within their network.
- How almost 50% of leads are inbound through various content like blogs, podcasts etc.
- How their sales cycle looks like.
- Team, external funding & future vision
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