How we Bootstrapped our Vertical SaaS to $2.5MN ARR with Zero Funding

B2B SaaS Podcast

In this episode, we delve into the success story of ZenMaid, a Vertical SaaS company, with CEO Amar Ghose joining us to share insights.

Here are the talking points,

• Amar explains how ZenMaid simplifies scheduling for residential cleaning businesses worldwide, highlighting the critical role of efficient scheduling in the cleaning industry.
• Discover ZenMaid's customer base, primarily consisting of small to medium-sized residential cleaning businesses paying around $100 per month, totaling approximately 2,000 paying customers and $2.5 million in annual revenue.
• Learn about ZenMaid's impressive growth rate of 25 to 30 percent over the past 12 months.
• Explore ZenMaid's diverse marketing strategies, including organic traffic, SEO, a thriving Facebook community, and industry partnerships.
• Understand the significance of ZenMaid's Facebook groups in fostering engagement, gathering feedback, and generating content ideas.
• Gain insights into ZenMaid's SEO strategy, centered around content creation, particularly through the annual Maid Summit.
• Discover ZenMaid's approach to industry partnerships and the mutual benefits derived from collaborations within the cleaning industry.
• Learn about ZenMaid's customer acquisition funnel, involving retargeting, email marketing, and personalized onboarding.
• Understand ZenMaid's churn metrics, with customer churn under 5 percent and revenue churn around 2 percent per month.
• Explore ZenMaid's journey from inception, starting with cold outreach to acquire the first 100 customers, followed by inbound growth fueled by SEO and industry partnerships.
• Hear about Amar's commitment to ZenMaid's long-term vision, prioritizing independence and organic growth over external funding, despite offers for investment.