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How We Landed 20+ Enterprise Deals with Founder-Led Sales?
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Robin Singhvi, Founder of SmartCue, talks how about how they acquired over 30 paying customers ( of 5-6 figure ACV deals ) primarily with founder-led sales. We deep dive into his entrepreneurial journey and learn how his monthly newsletter and enterprise sales expertise are propelling SmartCue's growth! π
Hereβs what we will discuss,
- π Building Credibility: Robin leveraged a decade in enterprise sales, positioning himself as a thought leader to establish trust early on, setting SmartQ apart in a competitive landscape.
- π Navigating Enterprise Sales: With a background in million-dollar deals, Robin's diligence, proactivity, and methodical engagement laid the groundwork for successful sales in the enterprise market.
- πΌ Founder-led Power: Emphasizing a personal touch, Robin's active involvement in the sales process boosted SmartQ's credibility, building confidence and trust.
- π Monthly Newsletter Magic: Initiating a monthly newsletter since SmartQ's launch in October 2021, it evolved into a valuable tool for lead generation, sharing experiences, and fostering relationships.
π Key Metrics Discussed:
- π Current Customers: 30+ organizations.
- π° Revenue Target: Aiming for $1M+ by March 2024.
- π Growth Goal: On track to reach 100 organizations on SmartCue.
- π οΈ Sales Approach: Founder-led with plans to build a robust sales engine.
- πΈ Funding: Raised capital from an accelerator program and angel investors.
- π₯ Team Size: Core team of 3, augmented with interns and contractors.
- β³ Product Age: SmartCue launched officially in May 2023.
You can also watch this on youtube here,
https://youtu.be/43rQNJnh16c
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