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How we’re growing at 200% YOY with cold calling
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Robert Kirstuik, co-founder and CEO of Freshline, discusses how they have grown to over 100 customers with 200% year-over-year growth in the past 12 months, primarily using cold calling. We cover their product, their journey from 0 to 1, their growth journey over the past 12 months, their sales cycle, and their long-term vision.
In this interview, we discuss the following:
- How Freshline helps food wholesalers and distributors become more efficient.
- How they have acquired 100 customers, each with up to 25 warehouses.
- How they are growing at over 200% year-over-year, primarily from cold calling and organic SEO.
- What their cold calling process looks like, with a conversion rate of 2-3% from call to demo.
- How their sales cycle works, taking around 4-5 months.
- Their journey from 0 to 1.
- Their vision, external funding, and team.
https://www.youtube.com/watch?v=iDQn_KLXjjQ
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