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Balancing New Tech with Proven Tactics: B2Boring With Val Glover
Manage episode 422076821 series 3578279
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Val and Chris dive into their rich experiences in B2B marketing, highlighting the essential role of creativity and the evolution of marketing technology. From the pros and cons of review sites to effective lead generation tactics, they offer a comprehensive look at current B2B marketing strategies.
Key Highlights:
- B2B Marketing Insights: Val and Chris share their passion for creativity in B2B marketing and discuss their favorite campaigns and future aspirations.
- Marketing Technology Evolution: The duo examines the latest tools, such as chatbots and Google intent data, while stressing the importance of traditional methods like email and webinars.
- Review Sites: A balanced discussion on the pros and cons of using review sites in B2B marketing, emphasizing the importance of high-quality, organic reviews.
- Lead Generation and Nurturing: Effective tactics for guiding leads through the marketing funnel and the importance of high-quality lead programs.
- Service Desk Challenges: Creative solutions for common tech issues faced by service desk teams and the impact of controversial branding strategies.
- B2B Marketing Resources: Encouraging the exploration of centralized resources and connections in the B2B marketing field.
Val Glover on LinkedIn
Chris Rack on LinkedIn
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