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Powering the Demand Gen Engine with the Right Fuel: B2Boring With Whitney Goldstein
Manage episode 422076830 series 3578279
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Chris welcomes Whitney Goldstein, Director of Marketing at Revver. With a decade of experience in B2B marketing, Whitney delves into the nuances of marketing strategies in today's dynamic business environment, sharing valuable insights from their role at Revver, a leader in the enterprise SaaS document management sector.
Key Highlights:
- Persistence in Job Hunting: Whitney emphasizes the significance of resilience and persistence in navigating career opportunities.
- Revver's Marketing Challenges: Insight into marketing strategies during Revver's rebranding phase, including wide and narrow go-to-market approaches.
- Direct Mail Effectiveness: Discussion on the power of direct mail in reaching C-level executives, focusing on personalization and its impact.
- Strategic Execution: The importance of executing marketing strategies methodically, backed by data, and the ability to adapt to market trends.
- Innovative B2B Campaigns: Insights from Whitney's experience with Cisco's annual security makeover campaign, highlighting the role of creativity in demand generation.
- Market Dynamics and Future Trends: Analysis of the evolving market dynamics over the past four years and predictions for the future of B2B marketing.
Tune in to gain a deeper understanding of the challenges and opportunities in B2B marketing directly from an industry expert.
Whitney Goldstein on LinkedIn
Chris Rack on LinkedIn
To learn more about pharosIQ and how we can help accelerate your revenue goals, visit us here.
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