Mastering Storytelling for Business Growth and High Valuations with Valerie Chan

Badass Women in Business

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Podcast Summary:

In this episode of the Badass Women in Business Podcast, hosts Aggie and Cristy welcome Valerie Chan, a PR expert and founder of Platform, a public relations firm. The discussion centers on the importance of storytelling in increasing a company's valuation and preparing for potential acquisitions. Valerie shares insights on the role of storytelling in highly regulated industries, the impact of PR during economic shifts, and her personal journey from practicing law to running a successful PR firm. The conversation also touches on diversity in corporate success, Valerie's Oxford talk on the subject, and her newly released book, "The Ultimate Self-Help Guide for the Child of an Asian Tiger Mom."

Show Notes:

Hosts: Aggie and Cristy

Guest: Valerie Chan, Founder of Platform

Topics Covered:

1. Importance of Storytelling in Business:
   • How storytelling helps in selling a company for its desired valuation.
   • Crafting a story arc and go-to-market strategy based on future goals.
2. PR in Highly Regulated Industries:
   • Challenges and strategies for PR in fintech, legal tech, and insure tech.
   • Examples of successful storytelling in these industries.
3. Economic Impact on Marketing:
   • Changes in marketing and PR strategies during and after the COVID-19 pandemic.
   • Client budget reallocations and the focus on ROI in marketing efforts.
4. Valerie's Career Journey:
   • Transition from PR to law and back to PR.
   • Experiences and lessons learned from litigation and working in-house.
5. Diversity and Corporate Success:
   • Valerie's Oxford talk on the critical role of diversity in business.
   • The importance of change management principles in promoting diversity.
6. Valerie's Book:
   • "The Ultimate Self-Help Guide for the Child of an Asian Tiger Mom" by Victoria Ha.
   • Insights into balancing personal identity with cultural expectations.
7. Personal Reflections:
   • Cultural upbringing and its impact on personal and professional life.
   • The importance of self-recognition and validation in achieving success.

Key Quotes:

• "The art of storytelling is super important and ultimately going to actually help sell a company for the dollars that they want to get."
• "Understanding who you want to be in five years and three years allows you to craft a story arc and fit in a go-to-market strategy."

Connect with Valerie:

• LinkedIn: Valerie Chan
• Website: https://plat4orm.com/

Closing Notes:

• Rate and review the podcast on your favorite streaming app.
• Stay tuned for more insightful episodes featuring badass women in business.

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