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Content provided by Rory Gardiner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rory Gardiner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Building a Fanbase in the Digital age

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Manage episode 341143731 series 2883401
Content provided by Rory Gardiner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rory Gardiner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The way people consume entertainment now is completely different that 20 years ago. People don’t listen to full albums anymore, they listen to singles. Stand up comedy is even making a shift. Instead of sitting through an hour long Netflix special, people just watch chopped up bits on social media. Nobody likes change, but the good news is that this gives independent artists a shot to compete with the artists who previously had all the opportunities. The folks signed to record labels or comedy deals with HBO.

By using a platform like TikTok or Instagram Reels, your short form content can get shared more than a major label artist or celebrity. Doing that consistently, over time, you will build yourself a digital community of people who crave your content. Some might even refer to this digital community as your “fan base”.
Let's discuss....
…………………………………………
https://www.balancedartist.com
https://www.facebook.com/BalancedArtist
https://www.instagram.com/rorygardinermusic
https://www.instagram.com/balancedartist

  continue reading

129 episodes

Artwork
iconShare
 
Manage episode 341143731 series 2883401
Content provided by Rory Gardiner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rory Gardiner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The way people consume entertainment now is completely different that 20 years ago. People don’t listen to full albums anymore, they listen to singles. Stand up comedy is even making a shift. Instead of sitting through an hour long Netflix special, people just watch chopped up bits on social media. Nobody likes change, but the good news is that this gives independent artists a shot to compete with the artists who previously had all the opportunities. The folks signed to record labels or comedy deals with HBO.

By using a platform like TikTok or Instagram Reels, your short form content can get shared more than a major label artist or celebrity. Doing that consistently, over time, you will build yourself a digital community of people who crave your content. Some might even refer to this digital community as your “fan base”.
Let's discuss....
…………………………………………
https://www.balancedartist.com
https://www.facebook.com/BalancedArtist
https://www.instagram.com/rorygardinermusic
https://www.instagram.com/balancedartist

  continue reading

129 episodes

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