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Culture, the DNA of Your Brand
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If you are new to the BAMcast then welcome, but if you have been following the series I’m sure you’re starting to get used to the rhythm and deconstructing process by now.
It’s amazing how many words we use in business and branding that we’ve never actually given much thought to before - they've just become buzzwords that get thrown around to sound knowledgeable without any consideration for what they really mean and whether we’re using them properly.
For example, this month, we’re starting to target our thinking around the impact of brand culture - specifically, YOUR brand culture.
Go figure, culture is one of those words we use without really thinking about what it means.
We’ll be discussing 3 things during this podcast:
- What is the definition of culture & what impact does it have on our brand?
- The ways in which brand culture is misunderstood.
- How to create an aligned and unique culture that is right for your brand.
I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.
You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.
Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.
I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.
If you would like to be a guest on our podcast you can contact us.
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