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Content provided by Craig Thorn and High Season Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Thorn and High Season Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode #147: The Ethics & Economics of Diversity in Craft Beer with Tiffany Alexis (Link Up / High Season Co. / LiquidxHappiness) | Adjunct Series
Manage episode 381668743 series 1536327
Content provided by Craig Thorn and High Season Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Thorn and High Season Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Some of you may be familiar with Link Up, a craft beer-focused non-profit organization that BAOS Co-Founded with their friends at 5e Baron. Tiffany and Cee were honoured to host a session at the 2023 Ontario Craft Brewers Conference in Niagara Falls, ON where they spoke on behalf of Link Up about the ethics and economics of diversity in craft beer. They covered why diversifying your workforce is an ethical decision (and it's just weird to walk into a room that doesn't represent the world outside the brewery), case studies and real-life examples of how diversity can directly lead to sales and positive brand engagement, some numbers that explain the revenue that breweries are missing out on by ignoring a diverse consumer base, and most importantly, applicable solutions for breweries to actively work towards diversifying their taprooms and staff. Many thanks to the OCB, CCBA, Jeff Talmey and Troy Burtch for inviting Link Up to speak. See you in Hamilton in 2023!
Session Slides HERE
BAOS Podcast
Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
389 episodes
Share
Manage episode 381668743 series 1536327
Content provided by Craig Thorn and High Season Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Thorn and High Season Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Some of you may be familiar with Link Up, a craft beer-focused non-profit organization that BAOS Co-Founded with their friends at 5e Baron. Tiffany and Cee were honoured to host a session at the 2023 Ontario Craft Brewers Conference in Niagara Falls, ON where they spoke on behalf of Link Up about the ethics and economics of diversity in craft beer. They covered why diversifying your workforce is an ethical decision (and it's just weird to walk into a room that doesn't represent the world outside the brewery), case studies and real-life examples of how diversity can directly lead to sales and positive brand engagement, some numbers that explain the revenue that breweries are missing out on by ignoring a diverse consumer base, and most importantly, applicable solutions for breweries to actively work towards diversifying their taprooms and staff. Many thanks to the OCB, CCBA, Jeff Talmey and Troy Burtch for inviting Link Up to speak. See you in Hamilton in 2023!
Session Slides HERE
BAOS Podcast
Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
389 episodes
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Similar to BAOS: Beer & Other Shhh Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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