All Things Branding with Roy Kowarski

Be Bold in Business

In this episode, I’m joined by Roy Kowarski, a strategic brand marketing expert and the founder of “Out There Branding,” which helps companies elevate and scale their branding and marketing efforts so they can become more visible and build relationships with their ideal customers. In this episode, we dive into all things branding, how to use your business to impact the world, and how you can show up as a brand identity. In this episode, we’ll cover: What effective visibility means for a business and personal brand. The importance of clarity and consistency in your brand and message. Asking the question, “What do I want to be known for?” How to not run out of things to say online. The importance of evolving and keeping your content fresh and current. The difference between a personal brand and a personal life. How to ensure that you are able to share vulnerable, important messages, but also do so in a way that's purposeful for your brand and your viewer. 7 core things that make a business and brand successful. Things that stop brands from growing and being seen as the expert. Showing the journey from problem to solution and how you helped them reach the solution so it resonates with others. Connect with Roy on LinkedIn here: https://www.linkedin.com/company/out-there-branding/ Connect with me on Instagram here: https://www.instagram.com/_samanthahearne_/