Andy Binns on Innovation and Identifying Corporate Explorers

Be Customer Led

“The good corporate explorers puncture the bubble that leadership teams often have around their business that makes them believe it’ll continue and continue and continue.”

In the early days, innovation was viewed as a game best left to entrepreneurs, but a new breed of corporate executives reverses this logic. Corporate Explorers possess the knowledge, tenacity, and discipline necessary to overcome barriers and launch new initiatives inside even the largest organizations.

This week on Be Customer Led with Bill Staikos, we welcome Andrew Binns, co-founder of Change Logic, a Boston-based strategic advising firm. Additionally, he is a co-author of Corporate Explorer and a founding member of The Corporate Explorers Club. Most importantly, Andy is driven by the mission to assist enterprises in unleashing their potential to innovate and delight the globe.

[01:31] Background – Andy discusses his background by recounting his transition from marketing to consulting. Also, he mentions what motivated him to write his book.

[06:27] Corporate Explorer - Andy explains the concept of corporate explorers and how organizations could empower such individuals.

[11:27] Digital Business Transformation - Andy points out how critical it is for an organization to be tech-savvy or forward-thinking and how to ensure that the organization develops the correct attitude internally.

[13:47] Three Disciplines - Andy expresses his thoughts on how the client and the workforce contribute to success via the lens of three disciplines: Ideation, Incubate, and Scale.

[19:56] Time is Up – Andy highlights how to determine when it is appropriate to transition to the next discipline.

[23:39] Success Models – Andy mentions his views about an optimal way to set up business ventures and ensure their success.

[29:15] Change Agent - Andy explains why he considers the corporate Explorer a pioneer in innovation and transformation.

[33:16] Productive Tension – Andy defines productive tension and outlines how corporate explorers create and maintain it.

[39:27] Role Models - Andy shares where he finds inspiration and who he admires.

Resources:

Connect with Andy:

LinkedIn: linkedin.com/in/andrewjmbinns/

Mentioned in the podcast:

Corporate Explorer: How Corporations Beat Entrepreneurs at the Innovation Game: goodreads.com/book/show/58398731-corporate-explorer?from_search=true&from_srp=true&qid=VZ44lkuwjG&rank=1

Reimagining Capitalism in a World on Fire: goodreads.com/book/show/44064568-reimagining-capitalism-in-a-world-on-fire?from_search=true&from_srp=true&qid=efRAVEPXq3&rank=1