The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
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S2E2: Awareness!
MP3•Episode home
Manage episode 220295389 series 2294570
Content provided by Eisley Creative Co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eisley Creative Co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In marketing, everything comes down to returns. What we need to realize is that we are fighting for attention, and attention doesn’t always translate to immediate returns. Your brand needs to be recognized as the guide in the industry, the one that helps the customer solve their problem. If your market doesn’t know about you, how can they find you as a guide? Brand recognition should ALWAYS be your foundation in your marketing tactics and the best way to do that is to present yourself to the world through captivating content. This is where that value comes in, what are you saying/doing/showing that is going to catch the eye of a potential customer down the road? Your content in any awareness campaign should tell people who you are, what you do, why you do what you do, and what they’re missing out on if they don’t use you! --- Support this podcast: https://podcasters.spotify.com/pod/show/be-original/support
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30 episodes
MP3•Episode home
Manage episode 220295389 series 2294570
Content provided by Eisley Creative Co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eisley Creative Co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In marketing, everything comes down to returns. What we need to realize is that we are fighting for attention, and attention doesn’t always translate to immediate returns. Your brand needs to be recognized as the guide in the industry, the one that helps the customer solve their problem. If your market doesn’t know about you, how can they find you as a guide? Brand recognition should ALWAYS be your foundation in your marketing tactics and the best way to do that is to present yourself to the world through captivating content. This is where that value comes in, what are you saying/doing/showing that is going to catch the eye of a potential customer down the road? Your content in any awareness campaign should tell people who you are, what you do, why you do what you do, and what they’re missing out on if they don’t use you! --- Support this podcast: https://podcasters.spotify.com/pod/show/be-original/support
…
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30 episodes
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