Setting the clean beauty bar high with BYBI Beauty Founders, Elsie Rutterford and Dominika Minarovic

Beauty and Impact

Hey Beauty + Impact fam! You may have spied Jasmine stocking up at Target on BYBI Beauty products on the Beauty + Impact Instagram recently. We both love this skincare brand so much we had to get the founders on the show to spill all the green tea!

BYBI Beauty, founded by Elsie Rutterford and Dominika Minarovic in 2017 is a pro-planet, vegan, natural, and cruelty-free skincare brand. BYBI brings a bit of fun to the clean beauty space with their cute and bright packaging (which is 100% recyclable) but are making a big impact with skincare that not only works but is sustainable and affordable, making it accessible for everyone.

And BYBI just launched the world’s first-ever carbon negative skincare product! So, you may have all heard the term carbon neutral but in this episode, we get the lowdown on what does carbon negative mean and how it takes the sustainability factor one step further. BYBI is really leading by example when it comes to building a 100% sustainable beauty brand.

In this episode you’ll hear:

• Starting off pioneering the clean beauty space in the UK
• How they are influencing their supply chains to be carbon negative/neutral – they recently petitioned their factory suppliers to run on green energy and now they all function on 100% green energy!
• Building innovation into BYBI from the beginning and how they continue to drive innovation from product to packaging to branding
• Some of their failures and what they learned– some products sadly are just too ahead of their times
• The product lifecycle analysis and what it involves from start to finish – this was eye-opening and something every product brand should be doing
• What the beauty industry is ignoring when it comes to sustainability
• How consumers have the power to create change in the beauty industry with their purchasing power
• What the tell-tale signs are of greenwashing and how you can spot when a brand is truly sustainable
• The differences between the UK and the US when developing and marketing a new product including how European laws impact the ingredients allowed

If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Take a screenshot of yourself listening to the episode on your device, post it to your Instagram stories, and tag Ashley and Jasmine @Beautyandimpact and our guests Elsie and Dominika @bybifounders

About BYBI:

BYBI is pro-planet from seed to shelf and is committed to producing skincare with the lowest possible environmental footprint, utilizing low carbon production processes across their entire supply chain. Helping to keep your skin—and the planet—healthy (without having to compromise on either).

Co-founders Elsie and Dominika started out in their kitchens, meticulously crafting DIY beauty recipes with potent natural ingredients. BYBI was born in 2017 and quickly became known for their efficacious, pro-planet formulas and standout eco packaging.

Fast forward to today, Elsie and Dominika are published authors, trained skincare formulators, podcasters and entrepreneurs who are paving the way for more climate conscious practices, from ingredients to production and packaging.

About Elsie Rutterford and Dominika Minarovic:

Dominika Minarovic, co-founder of BYBI, is a natural beauty lover, DIY expert, and natural skincare formulator. She co-founded Clean Beauty Co with Elsie Rutterford, a natural beauty brand based out of London, empowering individuals to take control of what they put on their skin. Before stepping into beauty, Dominika worked in digital advertising and knows more about ad tech than she cares to share. The brand regularly appears in the pages of the Evening Standard, Red Magazine, In Style, and the Daily Mail and she also co-hosts annual event Clean Cult. She grew up in Australia and Hong Kong, but currently lives in London with her husband and son.

Elsie Rutterford, co-founder of BYBI, is also a natural beauty expert. Her career background is in advertising, specializing in digital media. Elsie is a self-confessed beauty junkie, natural skincare formulator and food fanatic. She’s based in London with her husband and son.

Links to things mentioned in this episode:

BYBI Glowcurrant Booster - carbon negative everyday vegan facial oil - https://us.bybi.com/collections/shop-all/products/glowcurrant-booster

Clean Beauty Book - https://amzn.to/3immRoh

BYBI Blog - https://bybi.com/pages/sustainability

Izzy - refillable mascara - https://yourizzy.com/collections/all

Mob Beauty - refillable makeup palette - ​​https://mobbeauty.com/products/custom-palette

Connect with Elsie and Dominika:

Website: https://us.bybi.com/

Facebook: https://www.facebook.com/BYBIBeauty/

IG: BYBI Beauty - https://www.instagram.com/bybibeauty/

BYBI Founders - https://www.instagram.com/bybifounders/

LinkedIn: https://www.linkedin.com/in/dominika-minarovic-5b1b2611/?originalSubdomain=uk

https://www.linkedin.com/in/elsie-rutterford-b1226321/

BYBI Beauty - https://www.linkedin.com/company/bybi-beauty/

Twitter: https://twitter.com/bybibeauty

YouTube: https://www.youtube.com/channel/UCA5kA5cwE27Erh597WHtteA

Connect with Ashley Renne Nsonwu and Jasmine Hill:

Website: https://www.beautyandimpact.com/

Facebook: https://www.facebook.com/beautyandimpact

IG: https://www.instagram.com/beautyandimpact/

Twitter: https://twitter.com/Beautyandimpact

Ashley: https://www.instagram.com/heyashleyrenne/

Jasmine: https://www.instagram.com/jasminepennamma/

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