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Redefining Fragrance - Jesse Bartley, COO of Scent Beauty

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Content provided by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry.

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 413113264 series 1791495
Content provided by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry.

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

  continue reading

106 episodes

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