Reimagining and Retail: Your Salon's Winning Formula with Stephanie Luster
Manage episode 280278013 series 2833579
Will your salon business survive another shutdown? If you're still recovering from the last one, chances aren't so good. Adding Retailing as a stream of income is another simple way to generate income, whether you're behind the chair or not. Stephanie Luster, President of Essations (Naked Hair Care), offers some amazing Retailing strategies help set you and your salon up to ‘Win the Retail Game’ and boost your income, no matter what comes next.
Stephanie shares:
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- Why ‘re-imagining’ her business to better serve Hair Stylists allowed her business (and theirs) to thrive during the shutdown
- How to release the powerful grip of rejection (or the fear of it) in order to sell with ease
- A simple formula for talking to your clients - tell them what to use, how to use it and what to expect and watch them come back for more
- How to ‘disaster proof’ your salon business
Follow Stephanie on Social Media @stephanieluster or visit https://essations.com for retail order or http://essationspro.com if you are a professional.
Claim your FREE webinar on 7 Steps to Financial Survival for Hairstylists, to get and keep your finances on track during the pandemic! Visit https://beautysuperstars.com and look for the blue pop-up!
18 episodes