Empathic Marketing for Schools: PR Strategies with Kathleen Kennedy

Because Business is Personal

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You can reach out to Kathleen on LinkedIn at: https://www.linkedin.com/in/kathleenkennedyapr/
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In this episode of "Because Business is Personal," I had the pleasure of hosting Kathleen Kennedy, a school communication and PR expert, as we delved into the world of empathic strategies for engaging stakeholders and mobilizing resources.

Kathleen shared her invaluable expertise on raising awareness of communication needs among school administrators and creating customized PR programs to help them achieve their goals. One key aspect she highlighted was the power of meaningful stories that humanize the school experience and meet audiences' basic needs.

The heart of empathic storytelling emerged as we discussed how a simple narrative about a student stealing milk to feed himself on the weekend unearthed a deeper need, allowing stakeholders to connect emotionally and invest their resources wholeheartedly. We agreed that authentic stories have the incredible ability to activate empathy and build unwavering support.

In terms of real-life applications, Kathleen suggested dedicating specific focus time daily to your highest revenue-generating marketing activity. By consistently putting yourself in front of your audience, you can raise your profile and create abundant opportunities for growth.

The impact of empathic strategies on your audience cannot be overstated. Listeners will learn how to forge genuine connections with their stakeholders, resulting in improved outcomes and a lasting impact on their community.

Kathleen's credibility is undeniably impressive. As the founder of OKCCE, she has helped Oklahoma school districts access an astounding $1 billion in resources through her communication counsel. Her strength and resilience were also evident as she managed PR during the devastating 2013 Moore tornado, which tragically claimed the lives of seven students.

If you're eager to transform your marketing strategies with empathy, storytelling, and focus, I encourage you to listen to the full episode. Kathleen's expertise is unparalleled in the field of school communication, making this discussion an invaluable resource for all marketers and communicators.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

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Chapters

1. Empathic Marketing for School Communications (00:00:00)

2. Focus and Avoiding Complacency in Business (00:15:27)

3. Incorporating Empathy in Marketing Strategies (00:21:45)

4. Unconventional Marketing Campaigns and Life-Changing Moments (00:25:29)

5. Lessons on Passion and Marketing Strategy (00:33:20)